Take a look inside the course.

  • 1

    Opening Statement

    • Welcome to 3a. academy: Marketing Survival Kit™
  • 2

    Lesson 1: Building Good Habits

    • Lesson Overview: Know How to Say No

    • Chapter 1: Developing Marketing Habits

    • Chapter 2: How Do I Help and How?

    • Chapter 3: Practice Profile

    • Chapter 4: Elevator Speech

    • Chapter 5: Marketing Budget
  • 3

    Lesson 2: Website

    • Lesson Overview

    • Chapter 1. Website Audit

    • Chapter 2. New and Improved

    • Chapter 3. Domain Name

    • Chapter 4. Website Host

    • Chapter 5. Search Engine Optimization

    • Chapter 6: Google Analytics
  • 4

    Lesson 3: Social Media

    • Lesson Overview

    • Chapter 1: LinkedIn

    • Chapter 2: Facebook

    • Chapter 3: Twitter

    • Chapter 4: Instagram

    • Chapter 5: YouTube

    • Chapter 6: Hootsuite/SmarterQueue
  • 5

    Lesson 4: Directories

    • Lesson Overview

    • Chapter 1: Google My Business

    • Chapter 2: Avvo

    • Chapter 3: FindLaw

    • Chapter 4: Martindale-Hubbell

    • Chapter 5: Justia

    • Chapter 6: Nolo
  • 6

    Lesson 5: Peer to Peer

    • Lesson Overview

    • Chapter 1: Direct Referrals - Industry

    • Chapter 2: Direct Referrals - Professionals

    • Chapter 3: Direct Referrals - Community

    • Chapter 4: Lawyer Referrals

    • Chapter 5: Follow up Process

    • Chapter 6: In the Media
  • 7

    Lesson 6: Clients

    • Lesson Overview

    • Chapter 1: Testimonials

    • Chapter 2: Touches During Case

    • Chapter 3: Mailchimp

    • Chapter 4: Birthdays

    • Chapter 5: Holidays
  • 8

    Lesson 7: Analytics

    • Lesson Overview: What to Measure When

    • Chapter 1: Password Keepers

    • Chapter 2: Google Analytics/Ahrefs

    • Chapter 3: Social Media Analytics

    • Chapter 4: Mailchimp Analytics

    • Chapter 5: Client Intake and Monthly Case Tracking
  • 9

    Closing Statement

    • Never. Stop. Marketing.